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DraftKings As television viewership fragmented with the rise of internet streaming and DVR usage allowing audiences increasing ability skipping through traditional commercial breaks, brands invested heavily during NFL championship airtime for that last bastion of appointment viewing where ads still captured national attention. With 30 second spots commanding over million by the late 2000s, Super Bowl Sunday provided marketers the ultimate platform making bold branding statements. Let’s reminisce on 10 of the most creative, buzzworthy efforts brands unveiled last decade: Online Sports Betting Site, Harvey Martin & Randy White (Cowboys SB XII - 1978)
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"1984" - Apple (1984) Before the Super Bowl regularly became a reported million investment for advertisers, Apple forever revolutionized the commercial space in 1984 by unveiling one of the strangest, most riveting ads ever. With some ominous dystopian undertones, the "1984" ad depicted a counterculture heroine disrupting a totalitarian Big Brother society meant to parody industry giant IBM. It shocked viewers but established Apple's renegade branding we still know today. .5 million was an unheard of production budget then, but foreshadowed the massive creative endeavors the Super Bowl commercial avenue would become. DraftKings Most Super Bowl Wins , Google “Parisian Love” (2010) Documenting a transatlantic love story's trials and tribulations over many years in just 60 fleeting seconds via Google search bar queries posed by one half of young couple abroad, the viewer charts an entire relationship's ebbs and flows progressing through engagement to family expansion milestones. Unique usage of product driving narrative marked bolddeparture for Super Bowl ads entering modern branding approach.
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